Our mission is simple yet powerful: to empower coaches, gym owners and athletes in their Pursuit of Better.
This philosophy drives everything we do, from manufacturing world-class strength equipment to creating bespoke training facilities.
How we make the world's best strength equipment
At our Belfast HQ, we laser-cut, weld, powder coat and build equipment that’s trusted by the best.
This is where the Pursuit of Better begins - on our factory floor.
The Pursuit of Better video series
The people, places and principles driving progress - inside and outside the gym.
Jasmin Crossfield
For Jasmin, training isn’t about chasing a handicap. It’s about movement that’s controlled. Decisions under pressure. Confidence when no one’s watching.
Amy Truesdale
Amy Truesdale is a trailblazer in the world of Taekwondo. Her relentless pursuit of excellence serves as a powerful reminder of the importance of continuous growth.
Patrick James
Step inside Marchon Stratford and meet gym owner, Paddy. This story is a celebration of progress, not perfection - of the small, incremental steps that lead to big changes.
Conor Ferguson
A record-breaking Irish swimmer whose journey from youth podiums to Olympic relays reflects a decade of dedication.
Daryll Neita
One of Britain’s fastest ever sprinters. With a brace of Olympic medals already to her name, her place in history is still being written.
Michael Sandbach
One of the UK’s leading HYROX athletes - a relentless competitor who shattered barriers and redefined British performance in the sport.
The Pursuit of Better: behind the scenes gallery
Find out more
If you're looking for advice on strength equipment or inspiration for your next dream facility build, just get in touch.