Our latest flagship PureGym in Denmark
We’re proud to unveil our latest collaboration with PureGym in Denmark, marking a significant milestone in our ongoing partnership with one of Europe’s leading fitness brands.
This state-of-the-art facility showcases the innovative design and custom equipment solutions we’ve provided to enhance the gym experience for PureGym members across Denmark.
Watch the video tour:
Here’s what gym manager Laura Thomsen said about the facility and working with BLK BOX:
Tailored solutions for the Danish market
Denmark’s fitness culture has a strong emphasis on cable-based exercises and group training, which we’ve taken into account during the design phase. One of the standout features in this flagship location is the integration of cable equipment across different zones. Rather than grouping cable machines in a single area, we’ve strategically placed them throughout the gym floor, from the free weights area to functional zones, and even in the studio spaces with bespoke wall-mounted cable frames.
BLK BOX Managing Director Ben Stocks said: “These transformation projects have enabled us to go further and deeper with the concept design, driving better member experiences in niche pockets around the facility.
The feedback that Pure Gym has received from the new-look gyms, along with a rise in gym attendance, has been extremely positive. We now feel that we’ve arrived at the blueprint for how all the new refurbishments will look in the future.”
A unified experience with BLK BOX equipment
From custom-branded dumbbells to bespoke cable frames, the new flagship gym demonstrates our commitment to creating cohesive, high-quality training environments. The entire gym floor is fitted with BLK BOX equipment, designed and manufactured to align with PureGym’s vision for a fresh, modern look and feel.
Looking ahead
This latest unveiling is just the beginning. PureGym’s plans include more transformations in Denmark and beyond, with BLK BOX leading the charge. Our advanced manufacturing capabilities, enhanced project management, and investment in the region ensure that every gym we deliver exceeds expectations and provides the best possible training experience.
We’re excited to continue supporting PureGym’s growth across Europe and beyond, and we’re committed to helping them bring world-class fitness experiences to an ever-expanding market.